← Back to options

WordPress

Add the square badge in about 10 minutes

You’ll need your WordPress login. We’ll use a square Compare The Dentist badge with our name on it — clear for patients and easy to spot when we check.

Before you start

  • About 10 minutes
  • Your WordPress username and password
  • We recommend the square badge (logo + “Compare The Dentist” text)

Open this guide from the practice dashboard

We can then show your unique address (it includes ?ref=), which tracks clicks to your listing. A clickable link to https://comparethedentists.com/ is what we check — the picture on its own does not count.

Compare The Dentist square badge

Square badge

Download PNG →

Step 1

Log in to WordPress

Open your practice website’s WordPress admin (often yoursite.co.uk/wp-admin) and sign in with the usual username and password.

Illustration of the WordPress login screen

Step 2

Open Appearance

In the left-hand menu, click Appearance. Then open Widgets, or open the Editor and find the Footer area. Different themes use slightly different names — look for anything that says Footer.

Illustration of WordPress Appearance menu with Widgets and Editor

Step 3

Add the square badge to your footer

In the footer, click Add block. Choose Custom HTML and paste the code from the yellow box below — that already includes your unique https:// link. If you upload the PNG instead, click the image afterwards and paste the address from the yellow box as the link. The picture alone, with no link, will not pass our check.

Illustration of adding a Custom HTML block in the WordPress footer

Step 4

Publish and check your live site

Click Publish or Update. Open your practice website in a new tab, scroll to the footer, and click the badge. It should open Compare The Dentist — not just show the picture.

Illustration of publishing and seeing the badge in the website footer

Easiest option: paste this code

If your WordPress looks different to the pictures, add a Custom HTML block in the footer and paste this as it is (it already includes https://).

How we’ll check

We look at your live homepage for a clickable link to Compare The Dentist. A badge image with no URL around it is not enough. A link to https://comparethedentists.com/ is fine; the unique address with ?ref= is better for tracking.

Optional

AI discovery file (llms.txt)

This will help you by making it easier for AI tools (ChatGPT and similar) to find your Compare The Dentist listing, alongside the badge on your site. It’s a small text file only — optional; the badge alone is enough for your claim.

  1. Download llms.txt below (or copy the text).
  2. Serve it at the site root so https://yoursite.co.uk/llms.txt returns text/plain.
  3. On WordPress: use a file-manager plugin, or ask hosting support to place the file in your site’s public root folder (often public_html).

Or copy the file contents

Stuck?

Forward the IT pack to your web person, or contact us and we’ll walk you through it.

WordPress guide — add a Compare The Dentist link | For dentists · Compare The Dentist