For IT / web teams
Compare The Dentist referral badge
Requirement
- Visible clickable link on the live practice homepage pointing to
https://comparethedentists.com/ - The badge image on its own is not enough — wrap it in an
<a href>to Compare The Dentist. A generichttps://comparethedentists.com/wrap is fine; the unique?ref=URL is preferred for tracking. Paste the address as shown, includinghttps:// - Prefer an image badge below. Do not add
rel="nofollow"orrel="sponsored" rel="noopener"ontarget="_blank"is fine- Typical placement: site footer, header partner strip, or About / Partners
Open this guide from the practice dashboard
We can then show your unique address (it includes ?ref=), which tracks clicks to your listing. A clickable link to https://comparethedentists.com/ is what we check — the picture on its own does not count.
Badge options

Square badge
Stacked badge + VERIFIED — best for WordPress and sidebars
https://comparethedentists.com/brand/ctd-badge-square.png
160×127 · Download

Header badge
Wide — header or partner strip (white name plate)
https://comparethedentists.com/brand/ctd-badge-header.png
240×84 · Download

Footer (light)
Outlined badge for light-coloured footers
https://comparethedentists.com/brand/ctd-badge-footer-light.png
240×83 · Download

Footer (dark)
Same as header — white name plate for dark-coloured footers
https://comparethedentists.com/brand/ctd-badge-header.png
240×84 · Download
Alt text: Compare The Dentist
Paste-ready HTML
Paste as-is. The href and image already use https://comparethedentists.com.
Square badge
Header badge
Footer (light)
Footer (dark)
Text-only fallback
Acceptance criteria
- Badge or text link is visible on the production practice homepage (or linked footer sitewide).
- Clicking it opens
https://comparethedentists.com/(including https://). - Link is crawlable (not behind login, not nofollow/sponsored).
- Compare The Dentist staff verify the live URL before approving the practice claim / Premium eligibility.
Optional
AI discovery file (llms.txt)
A static Markdown file at /llms.txt that points AI tools (ChatGPT and similar) at this practice’s Compare The Dentist listing. No JavaScript, cookies, or remote calls — same class of root file as robots.txt. Optional: the on-page badge alone satisfies the claim requirement.
- Download
llms.txtbelow (or copy the text). - Serve it at the site root so
https://yoursite.co.uk/llms.txtreturnstext/plain(merge with an existing llms.txt if you already publish one). - If the practice already has an
llms.txt, append the Compare The Dentist section rather than overwriting their file.
Or copy the file contents
Practice owner guide (WordPress): /for-dentists/add-a-link/wordpress